About Sal

Through Sal’s work in policing as the first South Asian and Muslim Regional Director for London at the IOPC, he gained remarkable recognition. Notably, his pioneering efforts exposed the toxic culture inside the Metropolitan Police. As a result, he directly challenged discrimination in all forms and addressed racial disproportionality on both regional and national levels.

Additionally, Sal’s portfolio has been cited by Parliamentary Select Committees, respected academics, and major media outlets. For example, the Guardian highlighted his stop and search work as one of the “key moments in police relations with Britain’s BAME communities since 1999.”

Consequently, his efforts not only earned him multiple awards but also demonstrated his ongoing commitment to tackling inequality. Importantly, he uses this experience to build inclusive cultures and develop future values-based leaders.

Furthermore, Sal is a recognised thought leader and best-selling author. He regularly speaks at conferences, universities, and corporate events across the UK and internationally. Because of his storytelling ability, audiences connect with him on challenging issues like leadership, inclusion, and changemaking.

As a result, his talks inspire people to reflect on their responsibility in creating a fairer, more inclusive world. This journey often starts at work, within communities, or in their personal lives.

Moreover, Sal is the author of True North: A Story of Racism, Resilience, and Resisting Systems of Denial. The book explores how values-based leadership creates personal and professional impact. In addition, he has contributed to documentaries on policing and appeared in both national and international media.

Lastly, Sal holds a law degree from the University of Glasgow. He is also a Fellow of the Royal Society of Arts.

Keynote speaking

Awards & Recognition

  • LinkedIn Top Voice on leadership and inclusive cultures.
  • Celebrated as one of the top 10 voices in the world on anti-discrimination on LinkedIn by Favikon in 2024.
  • Honoured as one of the 50 most influential people driving change in the UK through inclusion in the Diversity Power List 2023/2024.
  • Recognised as one of the most inspirational leaders on inclusion by D&I Leaders 2024.
  • Winner of the national Equality, Diversity and Inclusion Award from the FDA Union 2023 in recognition of his tangible work focused on ED&I,
  • Listed as one of the top 100 most influential Muslims in the UK by Equality X.
  • Featured in:

Media

Sal discussing the findings of Operation Hotton in an interview on Good Morning Britain: Watch here.

Sal talks about his work in producing national recommendations for change in stop & search: Watch here.

Sal’s thoughts on the importance of male allyship in tackling male violence against women and girls: Men – we need your help to end violence against women | Metro News

This documentary features Sal’s experience of working on the investigation into the shooting of Chris Kaba: BBC One – Panorama, The Chris Kaba Shooting

Sal appeared in the documentary providing his professional experience on stop & search: Backlash: The Murder of George Floyd – BBC iPlayer

As the Chair for Ethnic Minorities into Leadership, Sal speaks on the power of these types of events: Watch here.