As Sal puts it in his book, “Some of the best leaders I’ve met have no fancy title, they earn respect in the way they act, the way they treat people, and the way they make people feel.” Sal’s insights powerfully remind us that leadership is more than authority. It’s also about integrity, resilience, and the courage to confront what’s wrong, including and especially when times are hard.

This book really describes how systemic racism is firmly embedded, its deep rooted, and revolves around power, control, and ego. And if you try to fight it, you are gaslighted, ghosted and your mental wellbeing destroyed. Sal appeals for people to unite and challenge injustice, and to be led by their ‘true north’, because unless this happens, the vicious cycle will only continue.

“True North is a moving and emotional account of Sal Naseem navigating the eye of the storm. He uses the powers he acquired from the numerous racist encounters on his journey, from a little boy growing up in Kilmarnock, Scotland, to overcoming jeopardy in pursuit of his quest. One might draw parallels with a Marvel superhero good versus evil storyline, and in many ways, you would be right.”

“True North is a must-read for anyone striving to lead with authenticity and impact. It’s a guide for navigating life and leadership with integrity, reminding readers of the importance of staying grounded, even when the path is uncertain.”

“A profound outpouring, brave, honest, and real.”

“Naseem’s experiences reflect a collective struggle, but his insights provide a personal roadmap for those seeking to remain principled in the face of systemic resistance. His clarity, and, at times vulnerability, is what elevates True North from a recounting of events to a landmark contribution to anti-racist literature.”

“A tour de force.”

“It is a moving, inspiring, and necessary book. It challenges us to reflect on our own role in creating more inclusive and equitable systems, making it a must-read for leaders, activists, and change-makers alike.”

“Sal’s story is important.”

“Hit me like a sledgehammer.”